How to read the STR report

The STR® report remains one of the critical reports for hotel managers. It contains valuable information, but many hotel team members do not know how to read it.

• Have you heard terms like RevPAR index, ARI, and fair share and wondered what they mean?
• Have you stared at an STR® report while the revenue manager rattles off numbers and not known where to look?

You are not alone.

COMPLETING THIS COURSE WILL HELP YOU:

• Explain the concept of fair share, market share, and index
• Understand the metrics displayed in the STR® report
• Know where to look on the report to find the information you need
• Analyze the information presented
• Actively participate in the discussion in revenue meetings

This course will introduce participants to the concepts of fair share, market share, and index and provide a framework for viewing and interpreting the primary tabs of the Weekly and Monthly STR® reports.

WHO SHOULD TAKE THIS COURSE:

• Anyone who attends hotel revenue management or strategy meetings
• Anyone interested in entering the revenue management discipline
• Anyone responsible for, or interested in, understanding a hotel’s performance